Facebook For Business is a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and when done successfully, let people spread the word about your qualities.
How to use Facebook for business
Online Sales And Attracting Likes :
When creating a Facebook business strategy, it’s important to think through what you want to achieve. Is your goal to make ads and drive traffic to your website perhaps a web shop where visitors can make a purchase or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?
Many businesses benefit from both, so perhaps a combination is the best choice. Just make sure your primary reasons for being on Facebook is clear before you start working.
1) Online Sales :
This is a straightforward way to advertise your business on Facebook. You make traditional external-website ads and when someone clicks through, he or she is directed to your web page where a purchase or sign-up can be made.
This way of using Facebook for business advertising has proven to be very successful for countless of companies. And when you do it, you’ll get the results right away. Just compare how much you spend on Facebook ads to the revenue and you’ll know whether or not you need to tweak your campaign in any way.
However, when doing external-website ads you may miss out on the social aspects Facebook is made up of.
2) Attracting Likes :
Businesses may see better results even when advertising a product or service by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.
However, a lot of businesses’ main reason for being on Facebook is just to get a fan base and not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness.
In that case, ads directly to the website might not be the best choice. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.
The goal is to have active fans that spread the word about you to their friends, which in the end can be profitable for any business.
On the contrary to what many believe, online business marketing on Facebook benefits small, traditional retailers the most.
Small businesses offer unique products or services to a smaller range of customers and Facebook provides an excellent opportunity to reach the exact target audience with a personal approach.
To succeed in small business marketing on Facebook you don’t need to run a modern IT company. One benefit with Internet marketing for small business is that it allows you to compete with larger corporations.
If you offer a niche product or service, you might even have a competitive advantage. A large business will not have time to focus in depth on a single niche.
Facebook allows you to find, define and understand the demographics for your product. When you know who your customers are, you’re able to provide the right audience with the right product or service.
Hire a virtual assistant at G WEB for managing your Facebook page. Contact us today !
Gyan is a web entrepreneur and the founder of G WEB, possessing a 3 + years experience as a freelancer. He has single-handedly completed hundreds of project from different clients across the world. He’s a smart and honest guy and fully equip with abundant experience in Web Development, Digital Marketing and Admin support.
G WEB is an Indian based virtual assistant services provider that serves clients all over the world in Web Developing, Digital Marketing & Admin Support.